apr.07
COKE+FAITHLESS - "create your own visual poetry"
design and animation of all bottle elements, of the cap button and Maxi´s body
In this site the new Faithless music video is introduced. To this occasion Coke has made a specially designed aluminum bottle.
My task within my first project with the Argonauten was, above all, the support of the team as a motion designer. Thus the whole development of the bottle elements fell in my area of responsibility. Here I have orientated myself by the music video and have laid these objects in 3D onto the bottle. I also have spirited the jumping cap, as well as the stripes circling around him in 3D and then in Flash. Because Maxi couldn´t come to the Shooting I had to fake his person. Thus the body is mine. I animated it with the head cutted out from an interview film and put them together in Flash to a random recurring loop.
www.coke.com/faithless
Awards:
New York Festivals Innovative Advertising Award:
Non-Alcoholic (silver)
Design (bronze)
Digital Media (gold)
Consumer Products (gold)
New York Festivals International Advertising Awards
Best use of medium/Microsite (gold)
Non-Alcoholic (gold)
Overall Website Design (gold)
Art Directors Club
Websites/ Microsites (bronze)
Deutscher Mulitmedia Award (gold)



























