sternburg beer
may - jul. 05
For an "uncool" product It should be conceived a relaunch with new appearance and new advertising figure in this project.
For the beer brand "Sternburg" (lower prize sector, also as a tramp's beer famously) I invented a new owner. He should inherit the brewery from his grandfather. However, caused by the fact that he is a rather comfortable contemporary, he has definetly no notion from this business, he does not lead his brewery as well as one would be used.
STERNBURG BEER
concept, corporate-design, campaignFor an "uncool" product It should be conceived a relaunch with new appearance and new advertising figure in this project.
For the beer brand "Sternburg" (lower prize sector, also as a tramp's beer famously) I invented a new owner. He should inherit the brewery from his grandfather. However, caused by the fact that he is a rather comfortable contemporary, he has definetly no notion from this business, he does not lead his brewery as well as one would be used.
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