VW - BLUEMOTIONTECHNOLOGIES

production of the driver story movies and of schematic technology-hotspots animations

In short movies with testimonials from different countries and life situations, this Volkswagen special presents automotive technologies, which are ready for serial production and which reduce fuel consumption and CO2 emissions.

In a time of world economic crisis, the budget for advertising is always very low. That is why we had to improvise and find an unconventional solution as to make a movie for the stories of the testimonials without expensive film-shooting. The result: a split-screen mixture of a kind of stop motion, stills of city scenes and schematic animations were the key for an overall fresh and eye-catching impression.